The changing story of charity comms with Kirsten Walkom Artwork

PR for Humans with Mike Sergeant

This is a podcast for pure-of-heart storytellers and people fed up with corporate smoke and mirrors. Former BBC correspondent Mike Sergeant goes out in search of fascinating human beings and their stories. Each person featured is a communications expert in some way. But this podcast goes WAY beyond the usual PR and Comms world to seek out some deeper truths. Actors, novelists, illustrators, journalists, podcasters, CEOs, charity leaders and TED talkers. They all feature here. Each conversation is completely unique. But the aim is always the same: tell a great story and learn the art of storytelling itself - in business and in life. Listen, enjoy, share and review!!!! Thanks so much.

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PR for Humans with Mike Sergeant

The changing story of charity comms with Kirsten Walkom

February 19, 2019 • Mike Sergeant

Global charities and NGOs haven't escaped reputational scrutiny in recent years. As global communications director for Save the Children International, Kirsten Walkom is steering a new approach to storytelling and communications.

The sector remains heavily reliant on powerful case studies and a sense of 'doing good'. But new levels of transparency and scrutiny mean that organisations like Save the Children have to be more agile and sophisticated in their public engagement.

This episode is a must-listen for anyone thinking of going into charity comms, or anyone who wants to understand the fascinating challenge of steering the reputation of a major international charity.

Issues heavy - but light in texture: listen to Mike and Kirsten in conversation!