PR for Humans with Mike Sergeant
This is a podcast for pure-of-heart storytellers and people fed up with corporate smoke and mirrors. Former BBC correspondent Mike Sergeant goes out in search of fascinating human beings and their stories. Each person featured is a communications expert in some way. But this podcast goes WAY beyond the usual PR and Comms world to seek out some deeper truths. Actors, novelists, illustrators, journalists, podcasters, CEOs, charity leaders and TED talkers. They all feature here. Each conversation is completely unique. But the aim is always the same: tell a great story and learn the art of storytelling itself - in business and in life. Listen, enjoy, share and review!!!! Thanks so much.
PR for Humans with Mike Sergeant
Mike Sergeant + Lucinda Bruce-Gardyne
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Mike Sergeant
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Season 1
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Episode 19
In this episode Mike talks to Lucina Bruce-Gardyne - founder of Genius Foods. Lucinda started Genius after failing to find quality gluten-free bread for he gluten intolerant son. In this episode, Mike and Lucinda explore the nature of entrepreneurship. How Lucinda came up with the idea, and the core belief that she needed to turn Genius into a £30m business. Great life lessons, from a passionate business leader!