PR for Humans with Mike Sergeant
This is a podcast for pure-of-heart storytellers and people fed up with corporate smoke and mirrors. Former BBC correspondent Mike Sergeant goes out in search of fascinating human beings and their stories. Each person featured is a communications expert in some way. But this podcast goes WAY beyond the usual PR and Comms world to seek out some deeper truths. Actors, novelists, illustrators, journalists, podcasters, CEOs, charity leaders and TED talkers. They all feature here. Each conversation is completely unique. But the aim is always the same: tell a great story and learn the art of storytelling itself - in business and in life. Listen, enjoy, share and review!!!! Thanks so much.
PR for Humans with Mike Sergeant
Mike Sergeant - Zoe Thorogood
•
Mike
•
Season 1
•
Episode 5
In this episode, Mike catches up with Zoe Thorogood - director in the London office of APCO, one of the world's biggest strategic communications consultancies. Zoe has been a special adviser and press advisor to David Cameron. Now she's heading back to the rough and tumble of Westminster as chief of staff in Conservative HQ. Here she reflects on the connected worlds of politics and PR.