The 'inbound' PR method with Iliyana Stareva Artwork

PR for Humans with Mike Sergeant

This is a podcast for pure-of-heart storytellers and people fed up with corporate smoke and mirrors. Former BBC correspondent Mike Sergeant goes out in search of fascinating human beings and their stories. Each person featured is a communications expert in some way. But this podcast goes WAY beyond the usual PR and Comms world to seek out some deeper truths. Actors, novelists, illustrators, journalists, podcasters, CEOs, charity leaders and TED talkers. They all feature here. Each conversation is completely unique. But the aim is always the same: tell a great story and learn the art of storytelling itself - in business and in life. Listen, enjoy, share and review!!!! Thanks so much.

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PR for Humans with Mike Sergeant

The 'inbound' PR method with Iliyana Stareva

March 26, 2019 • Mike Sergeant

Inbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strength in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way. With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results.
Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives all internal communication for the Partner Program. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.