PR for Humans with Mike Sergeant
Mike Sergeant + Chris Booth
July 04, 2018
In this episode we dive into the world of photography with Mike's old friend and colleague Chris Booth. Mike and Chris worked together on the intake desk at APTV back in 1997 and later found themselves in Baghdad with the BBC at the peak of the post-conflict violence. After leaving the BBC and during a spell at the European Bank for Reconstruction and Development (EBRD), Chris found a new passion in photography - where his eye for a story has delivered some remarkable images. We talk about the role of the picture in the world of PR and comms and how stills photography measures up against video. Chris uses photography as a form of therapy too - a way of processing a troubled world...and seeing the beauty too.