PR for Humans with Mike Sergeant
Mike Sergeant + Jeremy Bowen - BBC Middle East EditorFebruary 10, 2018 Mike Sergeant
In this episode, Mike catches up with Jeremy Bowen, the BBC's Middle East Editor. Jeremy is one of the most experienced and respected news broadcasters in the world. Here, he tells Mike what the ingredients are of a great story, how to balance analysis with human storytelling, the dangers of war reporting and what business leaders and politicians can learn about media interviews and engaging audiences.