PR for Humans with Mike Sergeant

Mike Sergeant + Jeremy Bowen - BBC Middle East Editor

February 10, 2018 Season 1 Episode 4
PR for Humans with Mike Sergeant
Mike Sergeant + Jeremy Bowen - BBC Middle East Editor
Chapters
PR for Humans with Mike Sergeant
Mike Sergeant + Jeremy Bowen - BBC Middle East Editor
Feb 10, 2018 Season 1 Episode 4
Mike Sergeant
Jeremy Bowen's storytelling masterclass
Show Notes
In this episode, Mike catches up with Jeremy Bowen, the BBC's Middle East Editor. Jeremy is one of the most experienced and respected news broadcasters in the world. Here, he tells Mike what the ingredients are of a great story, how to balance analysis with human storytelling, the dangers of war reporting and what business leaders and politicians can learn about media interviews and engaging audiences.
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