PR for Humans with Mike Sergeant

Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agency

January 31, 2018 Season 1 Episode 3
PR for Humans with Mike Sergeant
Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agency
Chapters
PR for Humans with Mike Sergeant
Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agency
Jan 31, 2018 Season 1 Episode 3
Mike Sergeant
Rupert Younger brings rigour to reputation
Show Notes
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.
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