PR for Humans with Mike Sergeant
Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agencyJanuary 31, 2018 Mike Sergeant
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.