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PR for Humans with Mike Sergeant
Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agency
January 31, 2018 Mike Sergeant

Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agency (20:23)

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Date: January 31, 2018

By: Mike Sergeant

Description: In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.
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