PR for Humans with Mike Sergeant

Mike Sergeant talks to Guto Harri - ex comms director Boris, News UK, Liberty Global

January 20, 2018 Mike Season 1 Episode 1
PR for Humans with Mike Sergeant
Mike Sergeant talks to Guto Harri - ex comms director Boris, News UK, Liberty Global
Show Notes
In this episode Mike Sergeant interviews Guto Harri - former BBC correspondent and communications director. After leaving the BBC, Guto led a brilliant reputational turnaround at News UK after the phone hacking scandal. Then he took another big job at Liberty Global. Here he talks to Mike about storytelling and how to cut through in business.