PR for Humans with Mike Sergeant

The 'inbound' PR method with Iliyana Stareva

March 26, 2019
PR for Humans with Mike Sergeant
The 'inbound' PR method with Iliyana Stareva
Chapters
PR for Humans with Mike Sergeant
The 'inbound' PR method with Iliyana Stareva
Mar 26, 2019
Mike Sergeant
The inbound method - reimagining PR
Show Notes

Inbound PR refers to a new way of thinking about modern Public Relations. Inbound PR combines the best of two worlds - PR's core strength in content and writing and inbound marketing's ability to plan with numbers in mind and measure throughout the way. With the Inbound PR concept, PR people continue to focus on what they are great at (content) but also manage to alleviate the industry's biggest challenge - measurement and proving bottom line results. 
Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives all internal communication for the Partner Program. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.




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